INVESTOR VERIFICATION

Joii is an AI-powered women's health company developing technology to objectively measure menstrual blood loss using computer vision.

We are currently raising £250,000 under the Seed Enterprise Investment Scheme (SEIS), with HM Revenue & Customs (HMRC) Advance Assurance already secured.

Before accessing our investor information, UK financial promotion rules require us to verify certain investor details. This short process takes approximately 2–4 minutes.

Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong.

  • RISK SUMMARY: Unlisted Startup Shares

    1. You could lose all the money you invest

    • Most startup businesses fail.

    • If you invest in this company, you should be prepared to lose 100% of your money.

    • You will not be able to recover your losses through the Financial Services Compensation Scheme (FSCS).

    2. You will not be able to sell your shares easily

    • These shares are unlisted and are not traded on a public stock exchange like the London Stock Exchange.

    • There is no secondary market where you can quickly sell your shares to get your money back.

    • To qualify for and maintain your Seed Enterprise Investment Scheme (SEIS) tax reliefs, you are legally required to hold these shares for a minimum of 3 years. You must treat this as a long-term, illiquid investment.

    3. Your shares are likely to be diluted

    • If this startup raises more capital in the future, it will issue new shares to those new investors.

    • This means your percentage of ownership in the company will be reduced (diluted).

    • New shares may also come with preferential rights that rank ahead of your shares.

    4. You should protect yourself through diversification

    • Putting all your money into a single startup is highly risky.

    • A good rule of thumb is to limit your total exposure to high-risk investments to a maximum of 10% of your overall investment portfolio.

    • You should spread your money across different companies and asset classes.